Our Clean
Dog Standard

We’re cleaning up the products we use to
keep our Best Dog Friends fresh.

CLEAN
AND SAFE

Pet grooming products are relatively unregulated— we believe our furry friends deserve better. Rowan is setting new standards with formulas free of sulfates, parabens, silicones, dyes and other dirty ingredients.

VETTED
BY VETS

We partnered with a Veterinary Dermatologist to create products that address the unique needs of a dog’s coat and skin. Our formulas use the latest clean skincare and hair care science—for pets and humans.

HUMAN-GRADE INGREDIENTS

Rowan is made with the same clean, proven, naturally-derived ingredients you expect in your own beauty products, but expertly formulated to be gentle and effective on your dog.

Healthy Skin = Healthy Coats

Most coat conditions are a result of underlying skin conditions, so we created formulas that do double duty: they take care of your dog’s natural skin barrier and their beautiful coat. 

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Our Ingredient Pedigree

Your dog deserves the best. We assess our ingredients according to EWG guidelines. Plus, they’re naturally derived, responsibly sourced, and safe for all.

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Meet Dr. Anthea Schick

Our resident Board-Certified Veterinary Dermatologist is pet obsessed and knows what it takes to keep your dog’s skin and coat healthy and clean.

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